Design Strategy

Today we are surrounded by noise, same products that overrun the shelves, features of products that are laundry lists, advertising that assaults us, media messages that are shouted to us, products that fail to satisfy us and service that is frenetic but leaves us wanting.

There is an abundance of information out there, so much so that we rarely have time to pay attention to and to absorb it- in fact we are now tuning out and it’s affecting the way we do business.

The big problem is, if it’s making you feel like this, it’s also making your Customers feel just as unsettled. The standard business strategies for delivering growth and sustainability no longer work and there needs to be a better way to think about business challenges, growth, culture and innovation.

Jo Buffalo believes in Design Thinking.

Design Thinking is a way of understanding your business that helps identify the business challenges and frames the opportunities to create new solutions. Whether its product design, communications and branding design, information design or service design, Design Strategy is a way of integrating business (how you operate your business), strategy (how you plan and manage) and customer experience (giving your customer the experience and products they want).

Simply put, we want to help you create better ways to do things. We’re not about ‘new for new sake’, but we don’t believe in sticking with the old, just because it’s always been done/made/delivered that way.

Parts of the solution might be the things you expect: A new website, a newsletter or Video/Podcast, a better ordering system or accounting package. For us, the essential difference is, we believe that a website or a video or a new logo isn’t the whole solution. Before you put one up, create one or have one designed, ask yourself what you are really trying to achieve? What do you want to build? What is the experience you want to provide to your customers? 

Our team helps companies create breakthrough business models and services so they can confidently reach beyond their core capabilities. We apply the design lens to all business challenges in order to deliver commercially viable experiences. This integrated approach is crucial to success and sustained growth in a fast moving business environment.

Innovation, Design, Creativity.