About

Jo Buffalo Design is a small business design firm that specialises in helping products, services and ideas become a reality. Whether it be a handmade leather satchel, a new takeaway food concept, or transforming an ailing business we take the time to listen and work closely with our clients to create and deliver sustainable, charismatic brands which delight customers.

Our team consists of experienced professionals who come from a variety of backgrounds (journalism, film, advertising, product design, business and finance) bringing a wealth of experience, knowledge, relationships and proven insights.

Heritage

Jo Buffalo Design was officially launched in 2011 by Nathalie Rabin and Luke Caldwell. For many years we had both worked in traditional businesses- creative agencies and listed corporates- and had felt dissatisfied. Dissatisfied with not only the type of work we were doing but also the narrow and short term focus that was often enforced. Innovation was rarely spoken about, customers were a burden, and financials led all new business and all branding decisions.

Increasingly we are seeing businesses and brands becoming dull and lack lustre, with 'me-too' products and poor service becoming the norm and leaders frightened of disrupting the status quo. Few businesses today are actually engaging with consumers in terms of creating a brand that is charismatic, something that is innovative, valued, sustainable and delightful.

But some are. And they are doing it very well.

If some large businesses were doing the right things, why couldn't we apply these same principals to smaller businesses to create strong charismatic brands which would create value, long term sustainability, exciting engaging experiences for consumers and provide a platform for business innovation and design strategy?

And so Jo Buffalo Design was born.